Alabama Tourism: Banner & Display Campaign
The Challenge
Highlight Alabama’s beaches, recreation and culinary scene with short memorable lines for OOH and digital display.
The Process
Headlines, headlines, headlines. Throughout this project I studied the locations, documented words they brought to mind, and plugged them together until good lines prevailed.
All graphics produced by in-house team.
The Big Idea
The idea behind these headlines were to make them punchy, sonically pleasant, and short enough to leave plenty of space in the image to show off Alabama’s beauty.