McDonald’s: “Go For Six!” Campaign
The Challenge
Convince high school students in participating regions to download the McDonald’s app and drive in-store purchases.
The Process
Tie-in high energy high school football and a free 6-piece McNugget coupon with brand assets (Grimace and the Nugget Buddies) to create deliverables that will appeal to the youth.
All graphics produced by in-house team.
The Big Idea
“Go For Six!” encourages the consumer with a call-to-action while also making a clever connection between points from a touchdown and six nuggets.