RaceTrac: “Fast Trac to Gameday” Campaign
The Challenge
Create a concept that can be delivered over social, digital display and radio that positions RaceTrac as a pre-game destination for Atlanta Braves baseball games.
The Process
I utilized the brand asset “The Freeze” and his reputation of being fast in the concept, while also repositioning the idea of “pre-game stop” to the “only sensical route”.
All graphics produced by in-house team.
The Big Idea
“Fast Trac to Game Day” conveys that a stop by RaceTrac before a Braves game means you’re right on track. This Fast Trac isn’t just about the destination, but rather what you obtain along the way.